Most folks have an understanding of the basic concepts of value in the Real Estate industry. Many people will own a house or condo at some time in their lifetime. Even if a person never ends up owning a house, they more than likely have considered buying property at some point. There are very few purchases like home buying, and real estate is offer the most analyzed.
As such, most people are aware of the key variables that determine value in the Real Estate market: 1. Foundation 2. Structure 3. LOCATION
Foundation: Most consumers are aware of the fact that homes are built from the ground up. If a home's foundation is flawed, the entire structure could be at risk. The same is true in search engine optimization. A solid foundation is require for long term, sustainable success. In SEO, see: Austin SEO Company, keyword phrase analysis and research is the foundation of your company's online marketing plan. All SEO effort should be centered on the company's targeted phrases. With an analysis of consumer search behavior, the SEO program will have the fundamental structure to support long term online marketing efforts.
Structure: While a foundation consists of building blocks of a solid residential structure, it's only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The main purpose of a home's foundation is that it serves as a permanent base for the entire house. In the end, the quality of the construction equally as important as the foundation when evaluating a property's value. As in the classic storybook tale of the three little piggies, a straw house has no value.
As we continue our analogy of SEO and real estate, your company website is the online version of a house, and Google is the both the appraiser and city code inspector. As such, Google and the other major search engines, will assess a wide range of checks on your website to determine its value, quality and relevance. Similar to the real estate market, layout and architecture are important components in the calculation of property value. The same is true for level of materials used in construction. From an SEO perspective, material components include things like:
1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can't evaluate every detail, the search engines can see EVERY line of code on your site.
2. Site Content: Although the Internet is continually changing and evolving, the one thing that has never changed is that content is king, and is now more important than ever. With keyword research and strategy comparable to a home's structural foundation, your content should be created in a way that delivers the best possible SEO. This is achieved using optimized body content and other coding elements such as website's page and meta titles, text headings, keyword anchor text, keyword ratios, etc. For example, if you have a page on your site related to web design", the content and wording on the page should be related to this phrase.
Location, Location, Location: The most talked about element of property value the subject's physical address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Other factors such as proximity to prime retail, demographics and crime activity can contribute significantly to real estate valuation.
Links of association also play a critical role in the search engine's ranking for a web asset. For a search engine optimization specialist, inbound links from high quality web sites will improve your company's value in the ranking calculation. Every day, almost in real-time, the major search engines gather and assess the links to each website. This is the primary way search engine's like Google will determine relevance of an Internet user's search phrase to the content on your website. If your site is associated with the Internet's version of bad neighborhoods like link farms, you can't expect search engines to give you anything more that a temporarily higher ranking.
Top Google rankings do not happen by accident. If you want to prove to the search engines that your company should show up at the top of search results, make sure your website, its content and your link building efforts are focused quality over quantity.
As such, most people are aware of the key variables that determine value in the Real Estate market: 1. Foundation 2. Structure 3. LOCATION
Foundation: Most consumers are aware of the fact that homes are built from the ground up. If a home's foundation is flawed, the entire structure could be at risk. The same is true in search engine optimization. A solid foundation is require for long term, sustainable success. In SEO, see: Austin SEO Company, keyword phrase analysis and research is the foundation of your company's online marketing plan. All SEO effort should be centered on the company's targeted phrases. With an analysis of consumer search behavior, the SEO program will have the fundamental structure to support long term online marketing efforts.
Structure: While a foundation consists of building blocks of a solid residential structure, it's only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The main purpose of a home's foundation is that it serves as a permanent base for the entire house. In the end, the quality of the construction equally as important as the foundation when evaluating a property's value. As in the classic storybook tale of the three little piggies, a straw house has no value.
As we continue our analogy of SEO and real estate, your company website is the online version of a house, and Google is the both the appraiser and city code inspector. As such, Google and the other major search engines, will assess a wide range of checks on your website to determine its value, quality and relevance. Similar to the real estate market, layout and architecture are important components in the calculation of property value. The same is true for level of materials used in construction. From an SEO perspective, material components include things like:
1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can't evaluate every detail, the search engines can see EVERY line of code on your site.
2. Site Content: Although the Internet is continually changing and evolving, the one thing that has never changed is that content is king, and is now more important than ever. With keyword research and strategy comparable to a home's structural foundation, your content should be created in a way that delivers the best possible SEO. This is achieved using optimized body content and other coding elements such as website's page and meta titles, text headings, keyword anchor text, keyword ratios, etc. For example, if you have a page on your site related to web design", the content and wording on the page should be related to this phrase.
Location, Location, Location: The most talked about element of property value the subject's physical address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Other factors such as proximity to prime retail, demographics and crime activity can contribute significantly to real estate valuation.
Links of association also play a critical role in the search engine's ranking for a web asset. For a search engine optimization specialist, inbound links from high quality web sites will improve your company's value in the ranking calculation. Every day, almost in real-time, the major search engines gather and assess the links to each website. This is the primary way search engine's like Google will determine relevance of an Internet user's search phrase to the content on your website. If your site is associated with the Internet's version of bad neighborhoods like link farms, you can't expect search engines to give you anything more that a temporarily higher ranking.
Top Google rankings do not happen by accident. If you want to prove to the search engines that your company should show up at the top of search results, make sure your website, its content and your link building efforts are focused quality over quantity.
About the Author:
Aaron Kaiser is the Business Development Director for Web Design Austin SEO, www.WebDesignAustinSEO.com, a firm that provides search engine optimization, web development and design services in the Austin metro area and throughout Texas.
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