The 4 Main Factors Of Search Engine Optimization

By Jacob McDonald


With the latest Panda and Penguin changes, some of the old tricks that used to make sites number one in the SERPs no longer have benefits. Google now calls for written content to have a natural and organic movement, and for site owners and search engine optimization professionals to concentrate more on quality rather than quantity. Consequently, it's not the end of it all for search engine optimization. There are still techniques that will help improve your Google position.

End users mainly value written content. They are more likely to go to your website over and over again if they find your subject matter helpful to them. Articles and other content that concentrates more on quantity instead of quality are no longer the trend. Many site owners have the inclination to display content for the sake of numbers, and also to create links for their money site. They saturate written content with keywords and phrases, and care less about quality only for the sake of getting links. This no longer works. If your aim is to keep website visitors coming in, then produce quality written content for your site.

Your site's authority continues to be really important to Google. Your authority is calculated by how many other sites link to you, and that's only likely to occur in abundance when your own site includes quality subject matter that is informative and practical.

If you wish to improve your Google position you should utilize tiered link building. You make your own money site your main site, and have a selection of sites that connect to it. Those sites are tier 1 sites. Sites that link to your tier 1 sites are referred to as tier 2 sites, and so forth. This helps avoid penalties from Google for having too many inbound links to one site.

To conclude, SEO tactics continue to be important for your site in spite of restrictions on Google's algorithm formula, but they'll only work in combination with quality articles and other content.




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