Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results. Internet marketing is a fiercely competitive world, and if your business's website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are. If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page:
Create a unique, content-rich title for each page. The title and its description are perhaps the most important part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
The URLs of your site should have targeted keywords. Each page of your site should have a short, static URL of its own.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
On page:
Create a unique, content-rich title for each page. The title and its description are perhaps the most important part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
The URLs of your site should have targeted keywords. Each page of your site should have a short, static URL of its own.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
About the Author:
It's no doubt that SEO is both relevant and vital to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to a specialist in search engine optimization.
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