If this is your first time to hear about the Perfect Audience platform, you should know that it's one company that serves mid-level online marketers. What they do is provide self-serve solutions that lets marketers manage their re-targeting campaigns. Re-targeting simply refers to targeting audiences again with ad campaigns.
The company first offered its product in 2012 but it recently offered a new version of its product. Right now, you can use it on Facebook in order to re-target audiences with your ad campaigns. How does it work? First, you connect your Google Merchant Accounts and then import product feeds.
The Perfect Audience platform is a popular. When it first launched in 2012, it was only used to promote 300,000 products. Fast forward to 2014 and it's being used to promote 800,000 products.
The new version of the Perfect Audience platform can still do that but with one big difference - you can segment your website's visitors based on the pages they viewed, their geography, time of the day when they viewed your ads. You can also exclude segments of visitors, like those who have already bought from you (converted visitors).
The Perfect Audience platform regularly crawls the merchant's product feeds for the daily price and any changes in the inventory. This really is very convenient, especially when you compare it to manually updating the price on all web pages.
For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode. From here on out it is important to invest some time into self-service re-targeting. Learn how to use it and apply it to your marketing efforts on Facebook. By doing this you will help maximize your time as you market on social media.
The company first offered its product in 2012 but it recently offered a new version of its product. Right now, you can use it on Facebook in order to re-target audiences with your ad campaigns. How does it work? First, you connect your Google Merchant Accounts and then import product feeds.
The Perfect Audience platform is a popular. When it first launched in 2012, it was only used to promote 300,000 products. Fast forward to 2014 and it's being used to promote 800,000 products.
The new version of the Perfect Audience platform can still do that but with one big difference - you can segment your website's visitors based on the pages they viewed, their geography, time of the day when they viewed your ads. You can also exclude segments of visitors, like those who have already bought from you (converted visitors).
The Perfect Audience platform regularly crawls the merchant's product feeds for the daily price and any changes in the inventory. This really is very convenient, especially when you compare it to manually updating the price on all web pages.
For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode. From here on out it is important to invest some time into self-service re-targeting. Learn how to use it and apply it to your marketing efforts on Facebook. By doing this you will help maximize your time as you market on social media.
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