According to an article on Mashable, Twitter announced that it had purchased SnappyTV. For those who do not know, SnappyTV is a service that allows users to not only share video content but edit it in certain ways. With these points in mind, it's clear that it can be a very viable program in the right hands. The fact that Twitter was able to attain it says quite a bit, according to many Internet marketing companies, and I think one of the biggest points of note is that the company has not been around for that long.
Founded in 2010, it's clear that SnappyTV is still a relatively young company but one has to wonder what Twitter saw in it to begin with. The article stated that Twitter bought SnappyTV for the purpose of boosting its own program by the name of Twitter Amplify, which will be utilized in order to help advertisers. Specifically, it can help them go beyond the realm of TV in order to further Twitter engagement. Internet marketing companies would be right for focusing on Twitter Amplify for this reason.
Twitter has been heavily focused on video and it's clear as to why. Keep in mind that the general audience has a better chance of being engaged by video content because, in most cases, it is easier to take in than written work. Even though thousand-word essays may be engaging in their own respects, many people simply prefer watching videos. However, this may be the reason why this acquisition will matter tremendous over the course of time.
According to firms such as fishbat, video content has tremendous reach, provided it is created effectively. Internet marketing companies, from what I have seen, may be able to make the most out of Twitter Amplify now that it has been backed by SnappyTV. In addition, Twitter has the goal of making Amplify a versatile tool to the point where all companies can utilize it, regardless of technological savvy. Of course, the long-term results of this partnership will only be found with time.
I am of the opinion that Twitter's attainment of SnappyTV can only lead to good things for marketers. This is especially true when considering the fact that so many people are getting into the video business, meaning that Twitter Amplify can become even more of a prospective tool. One has to wonder, though, if the potential of this business partnership will be met. While I do believe that it will take time, I am fully confident that this can create findings for marketers and clients alike.
Founded in 2010, it's clear that SnappyTV is still a relatively young company but one has to wonder what Twitter saw in it to begin with. The article stated that Twitter bought SnappyTV for the purpose of boosting its own program by the name of Twitter Amplify, which will be utilized in order to help advertisers. Specifically, it can help them go beyond the realm of TV in order to further Twitter engagement. Internet marketing companies would be right for focusing on Twitter Amplify for this reason.
Twitter has been heavily focused on video and it's clear as to why. Keep in mind that the general audience has a better chance of being engaged by video content because, in most cases, it is easier to take in than written work. Even though thousand-word essays may be engaging in their own respects, many people simply prefer watching videos. However, this may be the reason why this acquisition will matter tremendous over the course of time.
According to firms such as fishbat, video content has tremendous reach, provided it is created effectively. Internet marketing companies, from what I have seen, may be able to make the most out of Twitter Amplify now that it has been backed by SnappyTV. In addition, Twitter has the goal of making Amplify a versatile tool to the point where all companies can utilize it, regardless of technological savvy. Of course, the long-term results of this partnership will only be found with time.
I am of the opinion that Twitter's attainment of SnappyTV can only lead to good things for marketers. This is especially true when considering the fact that so many people are getting into the video business, meaning that Twitter Amplify can become even more of a prospective tool. One has to wonder, though, if the potential of this business partnership will be met. While I do believe that it will take time, I am fully confident that this can create findings for marketers and clients alike.
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