Company Name Ideas In A World Of Internet Search Engines

By Kristen Baird


Thinking up a new name for your new business is a tricky business, indeed. Other companies, through the years, have considered many things before they came up with what they thought was the perfect one. You will have to go through a lot of different company name ideas before you come up with one that will work for you.

Your personal one means a lot to you. It can mean something to others looking for what you offer, as well. A personal name, to most people, means personal attention to their needs and that is great branding if you follow through on it. Eddie Bauer is one of these personal names and it means great products for a select group of individuals and their preferences for enjoyment.

Some company names will be those that indicate what they do. The ABC concrete company would be an example of this. The down town cafe would be another one. It tells people what they offer and or where they can be found. There is no mistaking the purpose of The Outback Steak House or what they will offer you when you decide to go out for a meal.

Many ideas have come about by brain storming. In these sessions, many questions could be answered that potential clients need answered. The down Town Cafe will help people understand where you are located. The Chicago Lumber Yard will help builders know where they will have to go when they need your products. Borrowing your States name might be allowed in the corporation licensing board and the Golden State catering company can be born.

The Internet, and your need to be on it, will bring other considerations. The name you select will need to be searched for appropriateness when anyone makes an entry into their search box. The website you develop will also have to be keyword rich, however, a keyword based company domain will help as this is read by the engines as being authoritative.

Names of family members can work quite well as part of a company one. Wendy probably had no say in the matter when her father wanted to launch his hamburger shop. Mr. Kroc borrowed the name from a made up person who was probably not a member of his family. However, many people make Ronald McDonald a part of their family meals all of the time.

Branding is the most important part of choosing one that will work for you. You must find a name that will bring people to your door, whether on a street or the Internet. That name, when heard by many people, must bring visions of the last time they did business with you or the last time you heard someone else having a good relationship with your products or services.

Create the right one and make it you. It may interest you to know that many company representatives, as they are filling out the forms for registering their name, change it at the last moment. Sometimes that worked out for them and sometimes, it does not. Do the work, ask the questions and make the effort to get it right.




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