1) Like a house that really needs renovating to give it a better appearance and functionality, so does a business web site. If the look of the business web site looks plain and ugly, it's time for an overhaul. A client of mine had a web site designed by a well-known company that gives free business cards. The style had no appeal and the client wasn't getting any inquiries from this specific site. Just like a brick and mortar shop. A consumer will be attracted to a professional web designs that is fascinating and presentable. Same business rules pertain to the internet. A site that is made with appeal and has superb presentation will attract customers. In nature flowers and bees are drawn to the brightest flower, same with your web site design.
Tip 1 = have a very well-designed, attractive and easy navigable site, this will attract customers!
2) Your online business web site sells products, as the small business owner your site doesn't need e-commerce capabilities i.e. the business web site doesn't allow customers to purchase goods online. Without e-commerce the consumer needs to call the business or fax their order through. This method is very antiquated. For a business to thrive and compete with similar businesses in their industry they must offer the capabilities of offering the convenience of a person to order online. A smart business will try and automate as many systems as you can into their business. When a professional web designs business owner automates systems it places him/her at a distinctive position. When the business owner wants to take a holiday, their automated online ordering system will place the customer order, as the business owner is relaxing and going for a well-deserved holiday. Every business owner must have a business web design including an e-commerce shopping functions and system automation. E-commerce shopping carts boosts revenue and maintain a healthy gross margin for the business owner. Business owners giving something away for free helps by building a customer list/database e.g. I am fascinated by golf, I go to a golfing website and I discover I can download a tip sheet for enhancing my golf swing. I am thinking about this free tip sheet. So I enter my needs in the "opt-in" box and instantaneously I receive the tip sheet. I am happy since I have the tip sheet to enhance my swing & the business owner is happy because they have my name and e-mail address. Now the business owner can market other golfing stock that may attract me.
Tip 2 = possess a business web site with e-commerce & opt-in box capabilities.
3) The design of the business web site lacks Web 2.0 technology. Every site today must have social networking capabilities i.e. Facebook, Twitter and You Tube. I will not go into depth regarding Social Media Advertising. I will write another article on this subject in the future. Today's business people have to be incorporating the Social Media Marketing techniques into their marketing campaigns. If company "X" has 10,000 Facebook followers on their Facebook page and determine to run a 25% discount off their goods and services. Company "X" at the touch of a "Facebook Status Update" can send this message to 10,000 followers. That's the best/cheapest marketing effort I know of and the conversion of sales can be tracked by utilizing analytical software, therefore making it easy for the business owner to evaluate their return-on-investment (ROI).
Tip 3 = take part in web 2.0 technologies especially social media.
Shane Glass (Managing Director) job has spanned Corporate Banking, Business Broking and I.T. My business "Web Business 2 Go" supplies the market a professional and low-cost professional web designs, SEO, Web Strategy, Web Analystics, Business Internet Marketing and Digital Product Creation company.
Tip 1 = have a very well-designed, attractive and easy navigable site, this will attract customers!
2) Your online business web site sells products, as the small business owner your site doesn't need e-commerce capabilities i.e. the business web site doesn't allow customers to purchase goods online. Without e-commerce the consumer needs to call the business or fax their order through. This method is very antiquated. For a business to thrive and compete with similar businesses in their industry they must offer the capabilities of offering the convenience of a person to order online. A smart business will try and automate as many systems as you can into their business. When a professional web designs business owner automates systems it places him/her at a distinctive position. When the business owner wants to take a holiday, their automated online ordering system will place the customer order, as the business owner is relaxing and going for a well-deserved holiday. Every business owner must have a business web design including an e-commerce shopping functions and system automation. E-commerce shopping carts boosts revenue and maintain a healthy gross margin for the business owner. Business owners giving something away for free helps by building a customer list/database e.g. I am fascinated by golf, I go to a golfing website and I discover I can download a tip sheet for enhancing my golf swing. I am thinking about this free tip sheet. So I enter my needs in the "opt-in" box and instantaneously I receive the tip sheet. I am happy since I have the tip sheet to enhance my swing & the business owner is happy because they have my name and e-mail address. Now the business owner can market other golfing stock that may attract me.
Tip 2 = possess a business web site with e-commerce & opt-in box capabilities.
3) The design of the business web site lacks Web 2.0 technology. Every site today must have social networking capabilities i.e. Facebook, Twitter and You Tube. I will not go into depth regarding Social Media Advertising. I will write another article on this subject in the future. Today's business people have to be incorporating the Social Media Marketing techniques into their marketing campaigns. If company "X" has 10,000 Facebook followers on their Facebook page and determine to run a 25% discount off their goods and services. Company "X" at the touch of a "Facebook Status Update" can send this message to 10,000 followers. That's the best/cheapest marketing effort I know of and the conversion of sales can be tracked by utilizing analytical software, therefore making it easy for the business owner to evaluate their return-on-investment (ROI).
Tip 3 = take part in web 2.0 technologies especially social media.
Shane Glass (Managing Director) job has spanned Corporate Banking, Business Broking and I.T. My business "Web Business 2 Go" supplies the market a professional and low-cost professional web designs, SEO, Web Strategy, Web Analystics, Business Internet Marketing and Digital Product Creation company.
About the Author:
Professional Web Designsprofessionally look elegant website and applying w3c standards that is how a website should be. Professional Web Designs by this, Google search engine will love your website, and it sure Google will hype up your website in no time.
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