If you have not noticed it, Google is slowly taking over the world. As of now I own three Google devices. I own a Google Chromebook, A Nexus 5 phone and a Nexus 7 tablet. I use Google to create word documents, power point, I store all my business ideas in the Google cloud, I use Google for my email client and I watch videos everyday on Youtube, which Google owns.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
If you have done any shopping on the internet, then you have seen google's shopping results at the top of your screen when you search for a product. Google has the advantage of having access to every site on the internet, with this power Google is able to find you almost any product at the best price.
The Google Shopping Campaign Program also uses the pay-per-click format of Google Adwords, which means you only pay when someone clicks on your product listing. This keeps advertising costs down while making your profits soar. Another great feature about this advertising format is that advertisements are automatically optimized for mobile computing devices like tablets and smart phones. This is very important considering that more and more people are shopping using their mobile devices.
The Google Shopping Campaign program is still in its beta phase but it should soon become a fully developed product. If you already use Google AdWords, you should be able to switch your account to the Shopping beta and try this new program. A few adjustments still need to be made but overall this is a great tool to make your products more noticeable and more profitable.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
If you have done any shopping on the internet, then you have seen google's shopping results at the top of your screen when you search for a product. Google has the advantage of having access to every site on the internet, with this power Google is able to find you almost any product at the best price.
The Google Shopping Campaign Program also uses the pay-per-click format of Google Adwords, which means you only pay when someone clicks on your product listing. This keeps advertising costs down while making your profits soar. Another great feature about this advertising format is that advertisements are automatically optimized for mobile computing devices like tablets and smart phones. This is very important considering that more and more people are shopping using their mobile devices.
The Google Shopping Campaign program is still in its beta phase but it should soon become a fully developed product. If you already use Google AdWords, you should be able to switch your account to the Shopping beta and try this new program. A few adjustments still need to be made but overall this is a great tool to make your products more noticeable and more profitable.
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