4 Reasons Smartphones Matter For Website Development Companies

By Arthur Williams


Smartphones are, without question, some of the most convenient items we have these days. In fact, it's easy for us to take them for granted considering how often we have them on us. We use them for everything from talking to people to going online. It's the latter that's of importance to website design companies across the board. Here are 4 benefits of using smartphones to access the Internet, showing why this trend isn't slowing down anytime soon.

There are many benefits of using smartphones for Internet access, smoothness being one of the most prominent. According to companies such as Lounge Lizard, modern day websites must be created so that they transfer well across different devices. Needless to say, smartphones fall under this umbrella. Even though this is just one of many benefits to consider, it's easy to see why website design companies will draw attention to it.

Another reason why smartphones matter, in this sense, is that they require a certain type of content creation. Seeing as how smartphones can only show so much text at once, it's important to take what's already been established and shrink it down somewhat. This might seem like more hard work, but unique content can have a positive impact on SEO. In simple terms, duplicate content is a no-go.

In addition, when smartphones are used to browse websites, visitors may be more likely to stick around. Lower bounce rates matter, especially for SEO reasons. When someone sticks around on a site, instead of clicking away after only a couple of seconds, it shows search engines that the site in question is trustworthy. Mobile devices like smartphones are especially useful in this sense, which makes them that much more worthwhile.

Lastly, unlike other devices used to access the Internet, smartphones are portable. We carry these devices with us everywhere, meaning that it's possible for us to go online anywhere. If you're waiting at a doctor's office, for example, it's possible for you to connect to the Wi-Fi and check out your favorite site until your name is called. This is just one example, but it speaks volumes about the versatility that smartphones offer.




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