In general terms, pay-per-click is a type of advertising endeavor that involves a company paying a certain amount to a website that host its ads. The more clicks the ads in question obtain, the more money the website in question will make. PPC is a common practice among Long Island SEO companies, but what you may not know are the right and wrong ways to go about it. Here are the biggest do's and don'ts that will ensure success.
DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user's attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts.
DON'T forget that keywords matter. If you're even marginally familiar with SEO, chances are that you know how important keywords are. These are the terms that people will search for in Google, Bing and other search engines, meaning that your content should be tailored to them. The same logic applies to PPC, meaning that your keywords should be selected with care. Reputable names in marketing such as www.fishbat.com will tell you the same.
DO set up a call to action. You may be able to expertly catch the attention of your target audience, but this ability alone does not make for a strong PPC campaign. You should encourage them to follow other steps, which is where a call to action comes into play. Maybe you'd like them to fill out a form, or perhaps even check out your ecommerce. Regardless, additional steps like these are vital to the effectiveness of PPC.
DON'T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you'll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you'll be happy to know that others have encountered this pitfall before you. It's a simple matter of recognizing said mistakes and learning from them. By doing so, you'll see greater value in PPC.
DO construct your landing page with care. In order to get the most out of PPC, the effort that goes into your landing page must be recognized. Any Long Island SEO specialist will attest to the fact that a landing page has many goals, chief among them the ability to capture a user's attention. The less effective this is, the less effective PPC will be by proxy. This is just one of many pieces that make up the larger PPC puzzle of sorts.
DON'T forget that keywords matter. If you're even marginally familiar with SEO, chances are that you know how important keywords are. These are the terms that people will search for in Google, Bing and other search engines, meaning that your content should be tailored to them. The same logic applies to PPC, meaning that your keywords should be selected with care. Reputable names in marketing such as www.fishbat.com will tell you the same.
DO set up a call to action. You may be able to expertly catch the attention of your target audience, but this ability alone does not make for a strong PPC campaign. You should encourage them to follow other steps, which is where a call to action comes into play. Maybe you'd like them to fill out a form, or perhaps even check out your ecommerce. Regardless, additional steps like these are vital to the effectiveness of PPC.
DON'T let your mistakes go unrecognized. Before you get involved in PPC, understand that there is a possibility that you'll make mistakes. You may not know how much money to spend on a particular campaign, for example, but you'll be happy to know that others have encountered this pitfall before you. It's a simple matter of recognizing said mistakes and learning from them. By doing so, you'll see greater value in PPC.
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