Bounce Rate-Related Questions Answered By Long Island SEO Companies

By Rob Sutter


When developing a website, it's imperative that it's optimized well enough so that users stick around. Anyone that specializes in Long Island SEO will agree, which brings us to the topic of bounce rate. What does this term entail? How can a business owner take advantage of it so that, ultimately, they achieve greater prominence on Google and other search engines? When it comes to bounce rate, here are the most vital questions that should be asked.

"What's the definition of bounce rate?" Any authority on marketing, fishbat.com included, can tell you that this is a term referring to the number of visitors that arrive on a site, only to click away soon thereafter. This increases bounce rate and much like a golf score, it's ideal that this number is as low as possible. Otherwise, it indicates that there is something amiss with your site. Fortunately, most problems can be diagnosed and corrected by your local Long Island SEO specialist.

"How long should someone stay on my website?" There's no exact number to be given, mainly due to the fact that websites are different across the board. However, it's been said that the average time that someone should spend on any website ranges from 50 seconds to one minute. Of course, you'll want to make sure that visitors click onto internal pages as well. This number will vary depending on where someone clicks on your site from, as anyone that works in SEO can attest.

"What are the consequences of a high bounce rate?" If your site's bounce rate is noticeable high, there are a few problems that may arise. Your site's presence on Google will take a hit, meaning that fewer people will be able to find you. Furthermore, people will spend less time on your site, which will not do your rankings any favors. Problems like these can impact your business, especially in the digital sense, which is why these possibilities should be considered early on.

"What can I do to help my site's bounce rate?" First, ensure that the user experience is as seamless as possible. You can do this by reducing popups and clutter, both of which can have a severe impact on how someone perceives a site. You should also keep your site updated with content so that users have all the more reason to visit. These are just a few ways to lower your site's bounce rate in the long term.




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