Basic Do It Yourself Search Engine Optimization Strategy

By Vernon Hogan


SEO can be a very pricey thing to invest in and possibly there are means to avoid working with expert services if you are in a really small localized niche. The "numbers" are the amount and worth of links that are linking from various other sites to you.

Social media links are generally worthless, even though Google Pluses are not bad. A link coming from a page with a high page rank is worth even more than a link coming from a page with a low page rank.

The ideal link would be from an authority site, with good link popularity, high page rank and material which is pertinent to your niche. When you want to go out and do your own White Hat SEO campaign you will first have to choose the bloggers and internet sites you wish to target.

The first thing you can do is Google search sites that handle relevant subjects. Do not expect rival websites to connect to you however websites that are in the same field will be relevant enough. Of course the authority websites will rank on the 1st pages of Google therefore you can begin from here. You can use Google Page-rank Checker to see what their page-rank is like.

Following that you can send them an e-mail; copy and paste a basic text however slip in a personal note so that it is obvious that you are an real human being and not an automatic message. If they have a links page simply inform them nicely you would love for them to link to you. Offer to compose a short article for them as long as you can add a back-link if they have a blog site roll.

If they do not have either of the 2 inquire if you can share something, like some online content, an e-book, e special report etc then put the download link on your site. An additional possibility is to offer a service which would make their life much easier. It does not need to be anything very expensive for you to produce. It can be an app, or something that will shorten their work load somehow. It can be as simple as a dimensions chart as long as it is really helpful and specific to their field. It should not be something they would utilize themselves but something their website users might use. An example could be, for a pet transportation website requiring back-links, a perfectly done graphic demonstrating how to measure the pet in order to choose the proper travel box and back-links originating from sites that sell travel boxes.

Search engine optimization done in this method has the added advantage of advertising your business with possible consumers and so the time and effort invested has double ROI. An SEO company will develop 100's of back-links for you, that is true, however they will have back-links mostly from generic article directory sites and those short articles will not drive traffic to your website. Instead if you actually have a back-link placed on a topic related website, it will not only help you with search engine optimization but potentially likewise generate traffic.

The internet is about networking after all, and behind internet sites and computer systems you will discover individuals like you. Expecting individuals to do things simply out of kindness is not sound business reasoning however offering them a little personal benefit will be excellent for all parties involved.




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