SEO Competitive Examination: Tips & Resources

By Alison C. Scarborough


Prior to starting up any SEO campaign it is important not only to do an ideal keyword research to ensure you are concentrating on the best keywords that individuals actually make use of to seek out your goods or services.

It's also very important that you perform an SEO competitive analysis. By the process, you'll be ready to uncover the status of the keywords you happen to be aiming for if it is too competitive or not, and starting up with yet another keyword phrase may be a perfect option that you should do.

You will find various factors that you should look into to manage to uncover the competitiveness of a particular keyword. Most SEO's worldwide use the number of competing sites that contain the same keyword on their websites as one of the earliest indicators.

If you are thinking how you may do that, the answer is very simple, you just have to type your keyword into Google search bar and place quotation marks all around it and then you will see all websites that use the same keyword on their site. Once you see a minimal quantity of search results, then it just suggests that there are several sites which are contending for that distinct keyword.

Nevertheless this estimate only lets you know how many websites might be focusing on the same keywords, yet what it doesn't tell you is how well they've optimised their web site.

All that really counts is the levels of competition within the first page of Google. This is where you will find your prime competitors and definitely, this is also exactly where you could earn cash.

It's not really important if you're the top SEO on the planet to accomplish some good outcomes. All you must do is being a little better than the web site that presently ranks number one for your preferred key-phrase.

To go a step further with your competitive evaluation the next matter to check out would be your rivals backlink profile. Inbound links are among the most essential SEO factors that you really should think about.

You can use tools such as Majestic-SEO or SEOMoz's OpenSiteExplorer to do that. By doing so, you'll see what anchor text your rivals make use of and this can also be a great sign on what type of keywords they are focusing on.

Some other thing that has not change with time is: Size matters! Those huge web sites that include many indexed pages will surely trash those small people.

You can do a site-search on Google to learn how many indexed pages that your competitor possesses. Google can provide the actual quantity of pages they actually have within their index for that particular domain once you type site:domain.com into the search tab.

To help make things even much easier here at the Perth SEO Company we use a program called Market Samurai that can perform all of the above and even more with the push of a button.

This Market Samurai will also help you find out the value of a certain keyword dependant upon Google Adwords costs per click, the amount of sites that make use of the keyword within the title tag, in the anchor text as well as the quantity of other relevant SEO specifics including the total number of referring websites or the PageRank.




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