The call to action (or CTA) on your webpage is one of the most important pieces in the conversion process. It speaks specifically to the readers of one piece of content and beckons them to move closer to becoming a customer. Conversion rates are higher when using a call to action that is well designed.
What does a call to action on a webpage do?
There is a lot of things that a call to action can do, including increasing site traffic and sales, finding new team members to join, click your ads, follow you on social networks, or to subscribe to your company newsletter.
These show up on a webpage as a link, form, or banner that will help the potential customer to move down the line in the conversion process system. As a potential customer finds themselves for the first time on your website, giving them something like a whitepaper or ebook that is easily downloaded is a good idea. Someone who has already obtained one of those "top-of-the-funnel" offerings might have a more advanced call to action presented to them, such as product specs or a special invitation that requires a bit more personal information to be obtained in exchange.
The offer must be something that the consumer is actually interested in. It can be evidence of success, a free trial, a discount, additional bundling of items or even a guarantee of results. Depending on your target demographic, the choice in call to action should be carefully designed, so you should know who your potential customers are. You may want to put the hint to the offer somewhere earlier in the page, to soften them up to the idea. Whatever the reason, it has to be attractive and offer value to the audience.
The call to action has to be in harmony with content provided in it. Depending on what content the visitor is looking at, you can offer a subscription to a casual browser on the homepage, or a more intensive demonstration if they are more advanced in their search queries. The area near the call to action should be in the background, and the CTA in the foreground. Creative fonts that resemble handwriting, or arrows and graphics can be of assistance here. This should still be in sync with the rest of your webpage, including color and brand design elements. This should entice the page visitor to look at the area, but not to distract and aggravate them. The CTA should be in line with the other navigational features on your website.
People have short attention spans, you don't have a lot of time to keep them interested. You want to keep your call to action short, while still providing enough information about your offer. There is no time to waste here, so don't make it lengthy and dull or they will move on, people don't generally have a lot of extra time.
Make any forms that you are asking the visitor to fill out quick and easy. Use short and fast forms for things like email or newsletter subscriptions. The important information is all you need. A boring form that takes a lot of time will not do much to make them fill it out. It's tedious work filling out forms, and the goal is to get a customer, not make them annoyed. This should be as easy as possible for the consumer, and that will make the outcome more favorable for your business. Fast and easy is what the customer wants the process to be like, and if it is this way, your conversion rate will increase by a large margin.
What does a call to action on a webpage do?
There is a lot of things that a call to action can do, including increasing site traffic and sales, finding new team members to join, click your ads, follow you on social networks, or to subscribe to your company newsletter.
These show up on a webpage as a link, form, or banner that will help the potential customer to move down the line in the conversion process system. As a potential customer finds themselves for the first time on your website, giving them something like a whitepaper or ebook that is easily downloaded is a good idea. Someone who has already obtained one of those "top-of-the-funnel" offerings might have a more advanced call to action presented to them, such as product specs or a special invitation that requires a bit more personal information to be obtained in exchange.
The offer must be something that the consumer is actually interested in. It can be evidence of success, a free trial, a discount, additional bundling of items or even a guarantee of results. Depending on your target demographic, the choice in call to action should be carefully designed, so you should know who your potential customers are. You may want to put the hint to the offer somewhere earlier in the page, to soften them up to the idea. Whatever the reason, it has to be attractive and offer value to the audience.
The call to action has to be in harmony with content provided in it. Depending on what content the visitor is looking at, you can offer a subscription to a casual browser on the homepage, or a more intensive demonstration if they are more advanced in their search queries. The area near the call to action should be in the background, and the CTA in the foreground. Creative fonts that resemble handwriting, or arrows and graphics can be of assistance here. This should still be in sync with the rest of your webpage, including color and brand design elements. This should entice the page visitor to look at the area, but not to distract and aggravate them. The CTA should be in line with the other navigational features on your website.
People have short attention spans, you don't have a lot of time to keep them interested. You want to keep your call to action short, while still providing enough information about your offer. There is no time to waste here, so don't make it lengthy and dull or they will move on, people don't generally have a lot of extra time.
Make any forms that you are asking the visitor to fill out quick and easy. Use short and fast forms for things like email or newsletter subscriptions. The important information is all you need. A boring form that takes a lot of time will not do much to make them fill it out. It's tedious work filling out forms, and the goal is to get a customer, not make them annoyed. This should be as easy as possible for the consumer, and that will make the outcome more favorable for your business. Fast and easy is what the customer wants the process to be like, and if it is this way, your conversion rate will increase by a large margin.
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